3 Tips to Boost Engagement With the Instagram Algorithm
Dear creators, have you noticed that your recent engagement rates aren’t as good? In fact, Instagram periodically changes its algorithm, and at certain times, your posts would be pushed to more unfamiliar users. However, nowadays, to assist new creators and to promote short video content, traditional posts don’t have the same engagement rates as before. So, how can you make your posted content catch Instagram’s attention again and boost your engagement rates?
This article will guide you through the basic rules of the Instagram algorithm and teach you three key strategies to help you to create content that can boost engagement rates, ensuring that your content can align with the requirements of the Instagram algorithm precisely to achieve success.
Lastly, KOL Radar will show you how we can help you. By making the most of our exclusive AI data database to assess performance, our platform will allow you to gain a comprehensive understanding of both quantitative and qualitative big data analyses!
Regarding the Instagram Algorithm
According to IG HERO’s explanation of the Instagram algorithm, the Instagram algorithm is composed of multiple calculation models. There is an algorithm for ranking posts in the feed, and this is the Feed algorithm. There is also an algorithm for Reels, governing how Reels content is distributed; this is known as the Reels algorithm. Additionally, the Explore page we see has its own set of promotional algorithms too.
So, how can you understand the rules of the algorithm and get more people to see your content? The golden rule is for creators to actively manage their accounts and consistently publish fresh and engaging content. Recently, Instagram CEO Adam Mosseri personally unveiled how Instagram’s algorithm works on their official website. Adam Mosseri explained that Instagram recommends dynamic content based on what users like and frequently engage with.
According to a video by IG Marketing By Ming & Jen, Instagram promotes your posts with the primary goal of keeping users engaged on the platform for as long as possible. Therefore, creating distinguishable content that piques Instagram’s interest is crucial to getting your posts shared with more unfamiliar users.
Have You Mastered the 3 Golden Management Principles?
- Adhering to Instagram Community Guidelines
Creators may resort to tactics like buying followers, using improper hashtags, or infringing on copyrights in an attempt to quickly boost their organic traffic. However, all of these methods can potentially be viewed as violations of Instagram’s community guidelines, resulting in restrictions on the account, which is commonly referred to as a “Shadow Ban.” When an account is shadowbanned, even if hashtags are used, posts by that account cannot be seen when users click on the hashtags. Over time, this can lead to a decrease in post reach, a decline in engagement rates, and even a loss of followers, ultimately achieving the opposite of the desired results.
2. Locking in an Instagram Account’s Type and Style
As the Instagram algorithm recommends content based on the types of content users like, having a way too diverse account can confuse Instagram’s algorithms and make it challenging to find the most direct target audience for your content. Therefore, locking in a specific content type not only helps in positioning your account but also assists the algorithm in understanding which audience to recommend your content to. Precise content targeting can increase exposure opportunities, deepen users’ impressions of your account, and enhance follower engagement. As a result, not only does your engagement rate improve, but your follower count also increases!
Here, we shall use “小象愛出門” as an example. Based on KOL Radar’s tag distribution, it is evident that their community is primarily focused on travel and food. The analysis in the pentagon chart shows that the content type of this account is mainly in the “travel” category, indicating that they have not diversified their content too much, thereby leading to them losing focus. By doing this, Instagram can accurately recommend their posts to users who love traveling and enjoying good food. Precise content positioning is the key to finding users with similar interests and orientations!
3. Leveraging Instagram Short Video Marketing Effectively
Short video content has become a trend in digital marketing in recent years. The format allows one to quickly capture the audience’s attention within a short span of time. Lately, Instagram has been actively promoting short video content to unfamiliar users to encourage more video creation. Watching short videos also keeps users engaged on the platform for longer durations. As a result, the “Explore” page on Instagram frequently showcases a plethora of short video content with the algorithm continually promoting such content. To adapt to the rise of short video content, you can consider changing or expanding your content format by adding more diverse and engaging content to effectively boost engagement rates.
How to Check if the Engagement Rate Has Effectively Improved?
Instagram Professional Dashboard
After setting up your account as a business account, Instagram provides the “Professional Dashboard” feature, which helps you consolidate basic account data such as engagement rate, interaction rate, follower growth rate, and more. It assists users in regularly reviewing their performance and optimizing their content based on fluctuating data trends.
KOL Radar Lends You a Helping Hand
KOL Radar utilizes exclusive AI technology to datafy influencer marketing and possesses real-time social media data from platforms like Facebook, YouTube, Instagram, TikTok, and Twitter. Being a certified influencer on KOL Radar not only allows you to comprehensively review your data performance but also enables you to find suitable collaboration opportunities through the project page. Below, we will introduce two exclusive features that can assist users in assessing their account’s effectiveness!
1. Instagram Post Timing Analysis
Good content needs to be posted at the right time to achieve optimal engagement rates! KOL Radar delves into the analysis of post-publishing times in various periods, allowing creators to choose the times when their fans or other potential users are most active. You no longer need to worry about your interesting content going unnoticed! Additionally, when brands collaborate with influencers, they can seize the best timing for effective influencer marketing, thus enhancing product exposure.
2. Instagram Hashtag Analysis
Using hashtags can help increase organic traffic to your post, but the key with hashtags is not quantity, but precision. This ensures that you can accurately reach users who appreciate your post and avoid having your account flagged by Instagram for violating community guidelines, which can negatively impact your engagement rates. KOL Radar offers a ‘Hashtag Word Cloud Analysis’ feature that ranks the top five hashtags in terms of engagement rate within your post. This helps creators understand which tags in their posts can generate more and better responses.
Conclusion
Instagram engagement rate is a significant concern for many social media managers. To adapt to the ever-changing algorithm rules, creators must diversify and enrich their content. It’s also essential for creators to stay updated on Instagram’s community guidelines and keep up with the trending topics within the platform’s community. In addition to these efforts, KOL Radar offers various practical tools to assist you in making effective adjustments, making it easier to boost your social media engagement rates seamlessly.
Interested in learning more about social media management and influencer marketing techniques?
Feel free to inquire with KOL Radar for a free consultation: https://www.kolradar.com/en/solution
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