The market for influencer marketing in Taiwan is maturing, with many brands shifting their focus from one-off collaborations to long-term relationships with creators. To assist brands in achieving effective influencer relationship management and address the challenges of managing influencer data, KOL Radar Enterprise Edition is proud to introduce the IRM system (Influencer Relationship Management).
The Enterprise IRM features include ‘Sharing Influencer Collaboration Information,’ ‘Creating an Exclusive Brand Influencer Database,’ and ‘Multi-dimensional Data Management.’ These functionalities enhance influencer relationship management by helping brands promptly understand an influencer’s past collaborations’ and their effectiveness.
With Enterprise IRM, brands can stay updated on the real-time social performance of influencers they are collaborating with, and significantly enhance the overall efficiency of influencer marketing campaigns.
Contact KOL Radar for inquiries about the Enterprise Edition and experience the new IRM capabilities today!
1. Influencer Collaboration Information Management: Streamlining Team Collaboration
When planning and executing influencer marketing campaigns, brands often need to gather a vast amount of influencer data, compare multiple options, and track social media performance to select suitable collaborators. Managing this data traditionally with tools like Excel involves significant manual effort and time-consuming updates, resulting in high labour and time costs.
To address these challenges in project execution, KOL Radar introduces its new ‘Influencer Relationship Management’ feature. It helps brands streamline the process by helping brands build an exclusive influencer database and stay updated with real-time influencer data. Here are five key features of “Influencer Relationship Management”:
1. Create an Exclusive Brand Influencer List
Project members can create an exclusive brand influencer list for easy tracking of influencer performance for future collaboration reference. Enterprise users can freely add influencers by clicking the ‘Add Influencer’ button in the upper right corner. KOL Radar offers diverse and convenient import methods, allowing brands to flexibly choose ‘Import from KOL Radar’ to easily import past collaborators with one click through insights reports, collections, and existing project lists. Alternatively, brands can use the ‘Import URLs’ method to directly enter influencer social media homepage URLs to add them to the list.
2. Customise Influencer Tags
Add 5 custom tags to influencer candidates to identify influencer traits. Team members can also use tags to rapidly filter influencer groups with specific tags within the influencer relationship management list.
3. Filter Influencer List by Characteristics
Depending on the varying needs of different brand projects, the desired types of influencer candidates may also differ. When brands execute influencer marketing campaigns, they typically need to individually search and compare influencer types, follower counts, and other information, collecting data from multiple sources before selecting collaboration partners.
To assist brands in more precisely and effectively screening influencer candidates, the ‘Influencer Relationship Management System’ provides up to 12 influencer characteristic filters for precise candidate screening. These include influencer level, social media platform, engagement rate, follower growth rate, view rate, and more performance metrics. It also includes influencer collections, insights reports, tags, and other lists related to past projects. Brands can filter influencer candidates not only based on creators’ basic information, social media performance, and past collaboration experiences but also to match project requirements.
Consult the Enterprise Edition IRM features now: https://www.kolradar.com/en/pricing/
4. Comprehensive Multi-dimensional Data Management
Whether it’s selecting influencer partners in the early stages of a project or monitoring influencer performance later on, brands need to constantly keep an eye on influencer social media performance.
In the ‘Influencer Relationship Management’ system, enterprise users can configure the ‘Display Fields’ in the influencer relationship management system. This allows for flexible adjustment of key data display items, including ‘Interactive Data’ and ‘Performance Data’ for the past three or six months on various social media platforms. By using the overview list, brands can instantly track the influencer’s social media performance. This helps establish efficient and long-lasting partnerships with influencers.
5. One-Click Send Collaboration Outreach Emails
In influencer marketing projects, it’s common to send multiple outreach emails. The traditional method of sending emails involves manually pasting email addresses one by one and sending them separately, which is a very tedious process. On top of that, when contacting a large number of influencers, it’s easier to make mistakes and send emails to the wrong recipients, causing inconvenience and consuming valuable time.
To enhance communication efficiency, the KOL Radar Influencer Relationship Management System offers the ‘Send Email’ feature, allowing brands to easily contact a large number of influencer candidates with a single click. Simply select the creators you wish to contact, and you’ll find various actions you can perform in the list above. Choosing the ‘Send Email’ function significantly reduces the risk of sending emails to the wrong addresses, effectively improving the efficiency of creator collaboration invitations and communications.”
Conclusion
KOL Radar has identified the pain points of brands when executing influencer marketing, which include difficulties in managing information and high communication costs. To address these challenges, KOL Radar has launched the Enterprise Edition of the Influencer Relationship Management (IRM) system.
With the new Enterprise Edition IRM feature, brands can build an exclusive influencer database and easily filter influencer candidates. Furthermore, IRM allows efficient tracking of influencer performance data, facilitating rapid sharing of information with project partners. This helps brands enhance overall efficiency in executing influencer marketing campaigns.
Interested in experiencing the new Enterprise Edition “IRM Influencer Relationship Management” features to enhance project management efficiency?
For more detailed information, feel free to inquire with KOL Radar for free: https://www.kolradar.com/en/pricing/
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