The trend of influencer marketing is steadily rising, and many brands are trying to engage influencers for marketing collaborations. However, brands often encounter challenges while working with influencers, including difficulty in controlling project timelines, slow response or unresponsive influencers, and inaccurate performance tracking.
What if there is a solution for executing influencer marketing campaigns without such difficulties? Check out KOL Radar’s latest feature – “Business Case Matching”! Our “Business Case Matching” utilizes AI to optimize the entire influencer marketing process, enabling brands to keep up with the latest marketing trends and execute influencer marketing effortlessly. This helps brands to streamline costs and digitally deploy precise marketing strategies.
The KOL Radar “Business Case Matching” feature includes a host of various functions for project execution, such as “Influencer List,” “Chat Room,” and “Reports.” Imagine the ease of managing all aspects of the campaign, from initiating a project and inviting KOLs, to tracking the results, all in one place without the need to navigate multiple platforms. Read further for a step-by-step explanation of how “Business Case and Media Matching” assists brands in effortlessly managing influencer marketing campaigns.
One-Stop Influencer Marketing Platform
STEP 1: Create Campaign
Through the “Business Case Matching” feature, brands can create individual campaigns based on different periods and products to initiate project planning. Once you enter the “Campaign” interface, click on “New Campaign.”
“Campaign” Page(Source:KOL Radar)
In the first part, which is “Basic Settings,” enter the campaign name, campaign period (duration), expected publishing platform for the products, and other details.
New Campaign (Source:KOL Radar)
Next, in “Cooperation Details Settings”, proceed to set up more detailed copywriting requirements for the collaboration, including copy instructions, required hashtags, and image presentation intentions.
New Campaign (Source:KOL Radar)
Brands can then set their criteria, which KOL Radar’s AI technology utilizes to identify and recommend suitable influencers for you. Additionally, brands should take note to set the “Last Reply Time” in the section, “Advanced Settings.” Any influencer who hasn’t responded to the invitation by that time will be automatically declined. After the “Last Reply Time” has passed, the brand cannot send invitations to those influencers anymore, ensuring a smooth progression of the campaign.
Furthermore, brands can publish their campaign on the KOL Radar platform by setting the case to “Public,” so KOLs can also view it. Influencers who are interested in promoting the campaign could apply, thereby increasing the chances of collaboration.
New Campaign (Source:KOL Radar)
STEP 2: Add Influencers
After creating the campaign, it’s time to add suitable KOLs for the project. Click on “Add influencer.”
Add Influencers (Source:KOL Radar)
Users can search for influencers using KOL Radar’s exclusive AI technology, which generates an influencer database, insight reports, and past collaboration lists. You can proceed to import suitable candidates from these sources. If your brand is looking for KOLs you haven’t collaborated with before, simply enter the KOL’s name. If they are certified influencers registered in KOL Radar, they will be added to the list.
Add Influencers (Source:KOL Radar)
KOL Radar also offers a candidate recommendation tool. If you’re unsure of which influencers to select, click on “View recommended influencers” in the upper right corner and KOL Radar will assist in selecting suitable candidates for you.
Add Influencers (Source:KOL Radar)
STEP 3: Sending Collaboration Invitations
After adding the KOLs, invite the influencers by clicking on “Send Invitation.” The influencers on the “Pending invitation” list will be moved to the “Pending confirmation” list. When the influencers receive the invitation, the system will automatically track their response and the project execution, progressing step by step through the subsequent processes.
STEP 4: Project Execution
Once the project officially starts, you can set up collaboration details and contracts in the “In progress” section. Forget about coordinating the signing of traditional paper-based contracts! You can now complete the contracts directly on the platform. KOL Radar’s “Business Case and Media Matching” service offers an online signing function, speeding up the administrative workflow for influencer marketing while also enabling brands to have a one-stop influencer marketing solution on a single platform.
Campaign Page- In Progress (Source:KOL Radar)
Real-time Chatroom Communication
The “Chatroom” feature is a wonderful feature to facilitate real-time communication while the influencer marketing campaigns are in progress. The chatroom assists brands in establishing effective communication with KOLs by providing an additional channel for brands to connect with influencers. Dealing on a third-party certified platform like KOL Radar enhances the credibility of collaboration negotiations.
In the chatroom, brands can directly send collaboration invitations, discuss scheduling and more. This eliminates the frantic switch between various social media platforms and projects to contact different KOLs. The chat room streamlines the communication process, making it more convenient and efficient for both brands and influencers.
Chatroom (Source:KOL Radar)
Tracking Campaign Effectiveness
To provide valuable references for future collaborations, KOL Radar offers comprehensive performance tracking in the “Reports” section. Utilizing its exclusive AI technology and influencer database, KOL Radar compiles a campaign Scorecard that includes three major data analyses: engagement, performance, and conversion metrics. The Score Card provides brands with a clear overview of the effectiveness of the campaigns.
Not only can you track the influencer’s social performance during your project, but KOL Radar also integrates with the brand’s GA4 API to automatically aggregate various influencer conversion metrics, such as project ROAS (Return on Ad Spend), conversion rate, and revenue generated from the campaign. This data-driven approach empowers brands to gain deeper insights into the impact and success of their influencer marketing campaigns.
Report (Source:KOL Radar)
Conclusion
The “Business Case Matching “feature provided by KOL Radar offers brands and influencers a shared platform for seamless communication. KOL Radar’s exclusive AI technology generates precise data, enabling brands to have a clear overview of the effectiveness of their collaborations. Our one-stop platform allows brands to manage influencer marketing from campaign creation to project completion, providing comprehensive and efficient influencer marketing services. Experience the “Business Case Matching” feature first-hand and enhance the overall efficiency of your influencer marketing efforts!
KOL Radar introduces the brand new “Business Case Matching” feature!
Register now to experience KOL Radar’s Business Case and Media Matching service:https://app.kolradar.com/login?lang=en
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