When TikTok was first launched in 2016, no one could anticipate that in just a few years, it would become one of the fastest-growing social networks globally. Highly popular among Generation Z, TikTok currently boasts over one billion users, with about 60 percent of TikTok users between the ages of 16 and 24.
TikTok’s largest appeal is the creator’s ability to post a variety of content. Its popular and entertaining short-form video format has resulted in many viral TikTok videos that propelled their creators from unknown status into overnight stardom.
Initially popular for humor, entertainment, and dance videos, TikTok creators have expanded into the lifestyle segment, showcasing content related to travel, fitness, and hobbies. The platform is now gaining significant attention in the business world for its massive following that benefits e-commerce, infotainment, educational, inspirational, and brand-building content.
Commemorating Outstanding Creators in the Annual TikTok Awards
In 2023, TikTok Malaysia announced its inaugural annual award show to commemorate the outstanding achievements of creators. The goal is to celebrate successful Malaysian creators who made an impact with their creative, inspiring, and educational stories and talents.
Malaysian creators who made a great impact on TikTok every year were nominated across 13 categories and divided into two main segments: Judges’ Pick and People’s Choice.
The TikTok Awards Malaysia 2024 was held in August with the theme “Celebrating New Dreams” to celebrate the fresh aspirations and power that dreams hold in creating a new era of possibilities. A new category called “Changemaker of the Year” was also introduced to recognize creators who have made a significant impact in their communities, whether it is inspiring positive change or raising awareness of important issues.
Curious about the creators who walked away as winners in the TikTok Awards Malaysia 2024? Read on to find out more about them and what makes them stand out as top creators on the TikTok platform.
Award Winners from the Judges’ Pick
 Image source: https://newsroom.tiktok.com/ | Creator of the Year – @chesayang_kitchen With over two million followers on the social media platform, @chesayang_kitchen is managed by Abdul Qayyum Halid, an affable and down-to-earth 28-year-old data engineer. Qayyum offers quick and easy recipe videos with the tagline “2 minit 1 resipi”. His simplified recipes are edited into clear 2-minute videos with straightforward narration, speaking right to the heart of Malaysians, where food is a love language. |
 Image source: www.says.com | Celebrity of the Year – @bellaastillah_94 Dayang Ara Nabella Awang Astillah, better known as Bella Astillah, is an actress and singer hailing from Sandakan, Sabah. Bella’s TikTok features a diverse mix of viral trends, family moments, and her career. Her engaging presence and personalized content deeply resonate with Malaysians, particularly those from East Malaysia, and her account has attracted close to 2 million followers. |
 | Video of the Year – @agy.official Agy, whose real name is Muhammad Affizy Mohd Khairy, is a 29-year-old singer, actor, host, model, and content creator. His viral video, featuring the song “Alamak Raya Lagi,” captivated audiences during Hari Raya Aidilfitri 2024 when it involved the entire family in the trending dance. It amassed over 30 million views and more than 20,000 comments. |
 | TikTok LIVE Creator of the Year – @acaps19 Mohamad Asraf Jaafar, better known as Acap S, captured the hearts of his followers with his engaging and relatable live chat sessions, earning him the award ‘Live Creator Of The Year’. Despite leaving his tertiary studies due to his father’s illness and struggling with depression, Acap’s determination and authenticity have shone through in his content. With 1.3M followers on TikTok, he connects deeply with his audience during his viral live sessions, proving that genuine interactions can lead to remarkable success on social media. |
 Image source: https://newsroom.tiktok.com/ | TikTok Shop Creator of the Year – @yang With over 5 million TikTok followers, 31-year-old entrepreneur, Nicholas Lim Pinn Yang’s innovative approach to content creation and his entrepreneurial spirit have earned him the title of ‘TikTok Shop Creator of the Year.’ He rose from humble beginnings to become the co-founder and CEO of Good Foodie Media. In 2026, Yang launched the Penang Foodie account, which quickly grew into a digital media empire reaching 100 million people across five cities. |
 Image source: https://newsroom.tiktok.com/ | Changemaker of the Year – @lokohopunohgroup (LKP) LoKohoPunoh (LKP) is a dedicated group of environmental volunteers from Terengganu, founded by Uzair Emir, a final-year medical student. Starting with simple beach clean-ups, LKP blossomed into a nationwide movement, inspiring countless Malaysians to join in environmental preservation. Despite battling depression and balancing his studies, Uzair turned TikTok into a powerful platform for activism, engaging communities to drive significant positive change across Malaysia. |
 Image source: https://newsroom.tiktok.com/ | Changemaker of the Year – @braderwheelchair Nur Izhar Idham, known as @braderwheelchair, creates impactful content that sheds light on the daily life of a person with disabilities (PWD). Through his motivational videos, he spreads awareness, teaches wheelchair skills, and advocates for better public facilities to ease travel and mobility for the PWD community. His content highlights the challenges faced by the disabled community while championing their ability to contribute meaningfully to the nation. |
Award Winners from the People’s Choice
| Entertainment Creator of the Year – @kanafly Hailing from Kelantan, Kana and his elder brother Rahman Chea are business partners who dabbled in multiple businesses prior to becoming content creators. They turned to making entertaining and funny skits with each other after struggling to find other people to participate in their videos. Their creative partnership and relatable slice-of-Malaysian-life videos have earned them a significant 850K followers. |  |
| Animation Creator of the Year – @yimotapir Created by RX Animation, Yimo Tapir, along with Tiny Bird, are beloved 3D characters with close to 5 million followers on its TikTok platform. Their cute dances, adorable storylines, and uplifting content have captured audiences beyond borders. Known for its humorous and relatable portrayal of emotions, Yimo Tapir’s trending content has made a significant impact in the world of animation, connecting with viewers through its endearing and entertaining approach. |  |
| Gaming Creator of the Year – @kingshahx Muhammad Shafiq, known as @kingshahx, has made a name for himself on TikTok with his entertaining gaming content. His videos, which include gameplay highlights, live streams, and comedic elements, have resonated with a broad audience. Shafiq began his streaming career after he got laid off from his job. Despite the skepticism of the people around him, he persevered in live streaming his games, relying on the support of his elder sister who believed in his dreams. By skillfully blending humor with gaming, Muhammad Shafiq has become a prominent figure in the TikTok gaming community. |  |
| Education Creator of the Year – @aminxabid Twin brothers Amin and Abid from Selangor overcame early academic challenges to become influential educational content creators on TikTok, where they have over 650K followers. Their content focuses on Science, Technology, Engineering, and Mathematics (STEM) as well as Technical and Vocational Education and Training (TVET). By turning their past struggles into inspiration, they demonstrate that determination and meaningful content can lead to success. |  Image source: https://newsroom.tiktok.com/ |
| Food Creator of the Year – @tang_guo12 With approximately 480K TikTok followers, Tang Guo, based in Bukit Mertajam, Penang, is known for her authentic content that highlights traditional Malaysian cuisine and lifestyle. Tang Guo refers to herself as a “Rural Guardian,” staying away from the city to document and share the beauty of countryside living. Her meticulous and down-to-earth approach has made her a prominent figure in promoting Malaysia’s culinary heritage. |  Image source: https://newsroom.tiktok.com/ |
| Sports Creator of the Year – @amaranas_ Amar and his brother, Anas from Selangor, have become prominent football influencers on TikTok. Their content focuses on football tips and skill training, aimed at encouraging youth to enhance their abilities on the field. Through their engaging and educational videos, they have inspired many young football enthusiasts on their TikTok account with over 300K followers. |  |
| Beauty & Fashion Creator of the Year – @aishahrahim07 Aishah Rahim became a sensation with her viral participation in the Asoka makeup trend on TikTok, amassing over 100 million views. Known for her modest beauty tutorials, Aishah is passionate about helping women who lack confidence in applying makeup. Despite facing face shaming for not fitting conventional beauty standards, she remains down-to-earth and approachable, proving that makeup can transform anyone into a superstar. |  |
Conclusion
Malaysian audiences have embraced TikTok creators who created content that feels both personal and impactful. Here’s why they resonate so well:
- Authenticity: These creators stay true to their roots, sharing content that feels genuine and relatable.
- Cultural Relevance: They tap into local culture, traditions, and everyday life, which strikes a chord with Malaysians.
- Engagement: By actively interacting with their followers, they build a sense of community and trust.
- Inspiration and Education: Beyond entertainment, they provide valuable insights, skills, and motivational content, making their videos both fun and meaningful.
The TikTok Awards Malaysia 2024 celebrated creators who’ve managed to build strong connections with their audience through content that feels real and relatable. What really makes these creators stand out is their authenticity and the passion they pour into their work. Many of them started from humble beginnings, slowly building up their influence through sheer hard work and creativity.
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