In the world of social media marketing, TikTok has emerged as a dominant platform, shaping trends and influencing consumer behavior across the globe. In Malaysia, the number of TikTok users reached around 14 million in 2022 and is forecasted to reach 21 million by 2027.
For brands, staying ahead of marketing trends is crucial to maintaining relevance and engagement with their target audience. Leveraging AI-powered analytics, like those provided by KOL Radar’s Influencer Campaign Dashboard, can offer brands valuable insights to help them craft effective marketing strategies, whether on TikTok or other social media platforms.
First, let’s take a look at the top TikTok trends (in 2024) that brands should watch out for.
#1. Hashtag Challenges
Hashtag challenges encourage user participation and generate organic content. These challenges are often fun, simple, and engaging, making them highly effective for brand visibility. They rely on the community’s creativity to generate content around a specific theme or action, making them feel inclusive and participatory. The ease of joining a challenge by simply using a hashtag lowers the barrier to entry, encouraging widespread participation.
#2. Dance Challenges
Dance challenges are one of the most popular trends on TikTok. They often go viral, thanks to their catchy music and simple choreography. The infectious nature of these challenges lies in their ability to combine popular music with easy-to-follow dance moves, creating a sense of achievement and fun. This trend often bridges cultural and geographical gaps, uniting users worldwide through shared movement and music.
| Dance challenges are fun for everyone to participate in, even brands. @yuki_dance_ is a TikToker who invites members of the public to participate in dance challenges. |
#3. Lip-syncing Videos
Lip-syncing videos involve users miming along to popular songs, dialogues, or movie scenes. These videos can be highly entertaining and are often shared widely. The appeal of lip-syncing lies in its simplicity and the ability to showcase personality and humor without needing elaborate setups. This trend allows users to express themselves creatively, often leading to humorous or dramatic reinterpretations of well-known media.
#4. Tutorials and How-Tos
Educational content, including tutorials and how-tos, is a growing trend on TikTok. Brands can leverage this by providing valuable content related to their products or services. The popularity of this trend stems from its ability to provide quick, digestible pieces of information that are immediately applicable. Viewers appreciate the learning opportunity in a short format, making complex topics accessible and engaging.
| A simple tutorial on a paper airplane went viral on TikTok in 2023. Mr DIY Malaysia led a dance tutorial for Hari Raya 2024. |
#5. Transformation Videos
Transformation videos showcase before-and-after scenarios, often related to beauty, fitness, or home improvement. These videos are highly engaging and can effectively demonstrate the benefits of a product. The dramatic visual contrast between the before and after states captures attention and provide a compelling narrative of change and improvement, appealing to viewers’ desire for progress and transformation.
#6. Duets and Stitching
Duets and stitching allow users to collaborate with existing videos, creating a split-screen effect. This trend encourages interaction and creativity. It enables users to respond directly to content, adding their twist or perspective, and fostering a sense of community and dialogue. The interactive nature of duets and stitches allows for continuous content evolution and engagement.
#7. Viral Sounds and Songs
Certain sounds and songs go viral on TikTok, becoming the backdrop for countless videos. The platform’s algorithm often amplifies content featuring trending audio, leading to rapid dissemination. Users enjoy participating in trends by creating their versions of popular sound bites, contributing to a collective cultural moment. The familiarity of viral sounds creates an instant connection among users.
| Hairie’s guitar rendition of the Indonesian song, Duo Anggerik, received massive views and shares. A Malay rendition of the viral song Cupid that went viral on TikTok. |
#8. Product Reviews and Unboxings
Unboxing videos and product reviews are highly influential, providing authentic feedback and building trust. The unfiltered nature of these videos gives viewers a transparent look at products, helping them make informed decisions. The excitement of discovering new products and the detailed scrutiny provided by reviewers enhances credibility and relatability.
#9. Day-in-the-Life Videos
Day-in-the-life videos offer a glimpse into the daily routines of influencers, making them relatable and engaging. These videos humanize influencers, showcasing their real-life activities and habits. Viewers find comfort and connection in the mundane aspects of everyday life, fostering a sense of intimacy and authenticity.
#10. Comedy and Skits
Humorous content, including comedy sketches and funny skits, is immensely popular on TikTok. Comedy has a universal appeal and provides a quick escape from everyday stress. The short format of TikTok is perfect for delivering punchy, memorable jokes and scenarios, making users more likely to share and engage with the content.
| Comedic videos highly popular on TikTok, especially those that are relatable to all Malaysians. Malaysian TikTok comedian @arieffyong makes funny skits about local slang and international accents |
#11. Behind-the-Scenes Content
Behind-the-scenes content gives followers an exclusive look into the creation process of products or events. This trend builds transparency and authenticity, allowing viewers to feel like insiders. It demystifies the production process, fostering a deeper appreciation and connection with the brand or creator.
#12. Collaborations and Group Videos
Collaborations between influencers often lead to higher engagement, as they combine follower bases. The collaborative spirit of these videos promotes community and creativity, encouraging influencers to merge their unique styles and audiences. Group videos highlight the social aspect of TikTok, emphasizing camaraderie and shared experiences.
#13. ASMR
ASMR (Autonomous Sensory Meridian Response) videos captivate TikTok users with soothing sounds like whispering and tapping, providing a calming escape from daily stress. Their therapeutic effects foster a loyal following, highlighting the demand for wellness content and offering brands a unique way to connect with audiences.
| Filipino digital creator, Jujumao, cooked Malaysia’s national dish, nasi lemak in an ASMR format. Any kind of video can be turned into an ASMR video, even makeup! |
#14. Sustainability and Eco-Friendly Practices
As sustainability becomes more important to consumers, content around eco-friendly practices is gaining traction. This trend aligns with the growing environmental consciousness among younger demographics. Content that promotes sustainable living resonates deeply, encouraging viewers to adopt eco-friendly habits and support green initiatives.
#15. Evergreen Topics: Health and Wellness, Travel and Adventure
Travel-related content inspires wanderlust and adventure. The visual appeal of exotic locations and thrilling experiences captures viewers’ imaginations, offering a virtual escape. Even as travel restrictions vary, these videos maintain a sense of exploration and discovery, motivating future travel plans.
#16. Pets and Animal Content
Cute and funny pet videos are a perennial favorite on TikTok. The universal appeal of animals and their ability to elicit joy and laughter make them a popular content choice. Pet videos often provide a light-hearted break, promoting positivity and a sense of connection through shared affection for animals.
| A viral video on World of Buzz about a Malaysian cat that sulks every time its toy is taken away. Happy Pet Malaysia’ produces Informative and entertaining cat videos. |
Leveraging AI-Powered Analytics for Effective Campaigns
KOL Radar’s AI-generated influencer campaign dashboard offers a suite of advanced features that can enhance your TikTok marketing strategy:
- Comprehensive Data Collection and Analysis
KOL Radar’s deep report feature aggregates data from various social media platforms, including TikTok, to provide a holistic view of influencer performance. This ensures that brands can make data-driven decisions based on comprehensive analytics.
- Influencer Performance Metrics
On KOL Radar’s influencer campaign dashboard, you can find the tracking of a wide range of performance metrics, including engagement rates, follower growth, and content reach. These metrics allow brands to identify top-performing influencers and tailor their campaigns for maximum impact.
- Deep Audience Insights
Detailed audience analysis provides brands with insights into follower demographics, interests, and behaviors. This helps in creating targeted campaigns that resonate with specific audience segments, enhancing engagement and conversion rates.
- Content Trend Analysis
AI tools analyze content trends to identify which types of posts are gaining traction. This includes tracking popular hashtags, viral challenges, and emerging content formats, enabling brands to stay ahead of the curve and create relevant content.
- Campaign Optimisation
The data and trends on KOL Radar’s AI Campaign Dashboard offer actionable insights for optimizing influencer campaigns. This includes recommendations on the best times to post, ideal content formats, and strategies for increasing engagement. By following these insights, brands can continuously improve their campaign performance.
- Real-time Reporting
Real-time data and insights on the AI Campaign Dashboard provide instant feedback on campaign performance, allowing brands to make swift adjustments as needed. This ensures that campaigns remain agile and responsive to changing trends and audience preferences.
- Competitive Benchmarking
Compiling all campaign data in a one-stop dashboard on KOL Radar allows brands to benchmark their performance against competitors. This includes comparing engagement rates, content reach, and influencer effectiveness, providing valuable context for campaign performance.
- ROI Measurement
KOL Radar’s tools include robust ROI measurement capabilities, helping brands understand the financial impact of their influencer marketing efforts. This includes tracking sales conversions, lead generation, and overall campaign effectiveness.
Conclusion
Staying on top of TikTok trends is crucial for brands looking to maintain relevance and engage effectively with their audience. By leveraging AI-powered analytics from platforms like KOL Radar, brands can gain valuable insights into these trends, optimize their influencer campaigns, and achieve better results.
Whether it’s participating in viral challenges, creating educational content, or showcasing product reviews, understanding and adapting to TikTok trends will ensure your brand remains competitive and engaging in the ever-evolving digital landscape!
Ready to elevate your TikTok marketing strategy? Discover how KOL Radar’s AI-powered influencer campaign dashboard can help you stay ahead of trends and maximize your campaign’s impact. Visit KOL Radar today and transform your social media presence!
If you would like to know more about influencer marketing, feel free to consult KOL Radar for free at https://www.kolradar.com/en/solution.
▶︎ This article may not be reproduced, reprinted, publicly broadcast, or publicly transmitted without permission. The copyright and image rights of the pictures and data referenced in this article belong to their respective owners.
